SCRIBE-X 

Scribe-X has employed an industry changing service since 2013. The company just needed a revamped brand strategy to make it easier for the world to learn about it.

BRANDING, ART DIRECTION, DIGITAL ADVERTISING, COLLATERAL

THE SCRIBE-X GUARANTEE

With Scribe-X, healthcare providers will spend more time with their patients and less time with documentation. As a result, everyone should expect a higher quality of life.

As a practicing RN, Scribe-X founder Warren Johnson saw a need — healthcare providers were spending too much time entering data into a laptop and not enough quality time with their patients. Patients weren't feeling heard and providers were losing money and losing quality after-work hours with their families. As a result, Scribe-X builds high-performing and customized medical scribe programs that enable health centers and clinics to reduce provider burnout while increasing revenue and reducing documentation burdens.

The challenge before us was to retain Scribe-X's established trust in the industry while positioning it for growth and next-level professionalism. Through workshops that allowed us to tear the brand walls back to the studs, competitive analysis exercises and psychographic surveys, we uncovered untapped positioning and developed a new brand foundation. From industry-unique vibrant marketing materials to a reimagined iconic logo with a story to tell, Scribe-X is now positioned as the leader and innovator it was intended to be.

That foundation is what made room for the next step: the Scribe-X Clinical Intelligence Platform. Providers now have a choice between a human scribe and a fully autonomous AI option, with documentation support built into every stage of the visit. We worked to introduce this to the market in a way that felt like a natural extension of Scribe-X, not a pivot away from it — same promise of giving providers their time back, just with a new tool doing part of the work.

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